Nikhil Chaudhary

Social Media Marketing

Data-Driven Strategies

Google Search, Display, & Youtube Advertising

About Me

I am a performance marketing professional with over 6 years of experience, specializing in ecommerce brands. My expertise includes Paid Search, Paid Social, Programmatic Advertising, and Affiliate Marketing. I strongly advocate for data-driven decision-making.

I am committed to continuous learning, always seeking opportunities for personal and professional growth. I enjoy connecting with new people to always learn new perspectives and ideas. I belive if you are not making mistakes, you are not making enough efforts to learn something new.

Age:

e-mail: [email protected]
Current Address: Dubai, UAE
Nationality: Indian

My Professional Expertise

Google Ads

I have extensive experience with all types of Google Ads campaigns, including Search, Shopping, Pmax, Display, and YouTube. I specialize in campaign planning, execution, and optimization

Tracking - Google Tag Manager & Adjust/Appsflyer

I am highly experienced with Google Tag Manager for technical debugging and setting up website tracking. And, I have also worked with mobile measurement partners (MMPs) such as Adjust and Appsflyer for mobile app attribution and measurement.

Programmatic & Native Advertising

I have used DV360 to create programmatic awarness campaings leveraging PG Deals, PMP, and Open auction. I have also worked on Taboola for Native ads.

Paid Social - Meta, Snapchat, & Tiktok

I have managed campaigns across various channels to target users at different stages of the funnel—Awareness, Consideration, and Conversion. For dynamic retargeting ads, I have utilized product feeds for Catalog ads.

Reporting & Dashboards

I have experience with GA4, Adjust, Appsflyer, and Klaviyo (CDP) for report creation and audience building. I have also utilized Google Sheets and Looker Studio to create visually appealing dashboards.

My Hobbies & Interests

4-5 Days a week

Cross-fit

Always while driving

Podcasts

Atleast once a year

Travel

Resume

Experience

Mar'20 - Current

Arabyads Dubai, UAE

Performance Manager - Digital

I create media plans, optimize campaigns, and act as a point of contact for clients to ensure campaigns run smoothly and meet all KPIs. I collaborate with various teams to ensure high standards and successful campaign delivery.

Sep'18 - Mar'20

Elabelz.com Dubai, UAE

Performance Marketing Specialist

I managed the entire digital marketing strategy for the startup fashion ecommerce retailer Elabelz, handling a monthly budget of up to $100,000 on my own.

Education

2007-2011

Amity University, Noida, India

B.Tech

Major: Computer Science

2015-2017

IMT, Dubai, UAE

MBA

Major: Marketing

Platforms Skills:

Meta Ads Manager

95%

Google Ads

80%

Snapchat Ads

90%

Tiktok Ads

90%

Google Tag Manager

95%

DV360

80%

Analytics & Reporting Skills

Google Analytics 4

80%

Looker Studio

85%

Adjust

80%

Klavyio

80%

Knowledges

Client Communication
Data Reporting
Process Optimization
Incrementality Testing
Conversion Rate Optimization
Content Strategies
Problem-Solving

Certificates

Google Skillshop

Google Analytics 4

Credential ID: 188859986

September 2023

Google Skillshop

Display Video 360

Credential ID: 75630777

June 2023

Blog

19 Jun 2024

Why MER Outshines ROAS in Modern Digital Marketing

Contact

Dubai, UAE

(+971) 0529791449

[email protected]

How Can I Help You?

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